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WAKE FOREST — The Wake Weekly launched a newer, sleeker website March 15 as part of its print and digital redesign.
The website will feature stories found in the print edition of the paper as well as additional news and sports content. News, sports, opinion and obituaries will each have their own categories on the page, and readers can access the e-Edition from the home page.
The website also offers an opportunity for advertisers to reach a digital audience that was not available to them before. The Wake Weekly website can be accessed at wakeweekly.com.
“We are ecstatic about the launch of this website,” The Wake Weekly Editor Logan Martinez said. “Our readers deserve an online site that keeps them up-to-date on the happenings in their area, and we will provide that as we revamp our digital presence.”
The website will not be an exact replica of the print edition. The Wake Weekly’s digital presence will serve as an extension of the newspapers with its own look and feel, and stories may be arranged differently than they are in print.
Content will be uploaded to the website through the week, and breaking news will be featured prominently on the page as it happens.
The Wilson Times Co. purchased The Wake Weekly and the Butner-Creedmoor News from previous owner Todd Allen on Jan. 25. Earlier this month, both publications featured a facelift adapted from the company’s flagship Wilson newspaper.
Allison Pridgen, the Times’ media services manager and lead graphic designer, created a new nameplate for The Wake Weekly. Other notable changes include a new typeface for story text designed to be more readable and reduce eye strain, along with new font families for headlines, bylines, photo captions and page headers.
Massachusetts-based Creative Circle Media Solutions was commissioned to produce the design, which premiered in The Wilson Times in October 2017. It’s previously been adapted for two other Times Co. papers, The Enterprise of Spring Hope and the Johnstonian News.
Logan Martinez was named editor of The Wake Weekly earlier this month by President and Publisher Keven Zepezauer.