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WAKE FOREST — “Some want to make superior sandwiches. Some want to make the world a better place. We want to do both.”
That’s the Which Wich sandwich shop chain’s motto, and Wake Forest franchise owner Nikki Boyers says it’s more business plan than slogan.
The new shop, open since mid-February at 2808 Rogers Road, is the culmination of a two-year journey for Boyers. Previously a senior executive at Target stores for 20 years, 16 of which were in the Wake Forest area, Boyers decided in summer 2017 that she wanted to start a new business venture.
She credits her last seven years overseeing Target’s grocery operations with her experience in the food industry.
“I only went into a Which Wich once years ago in Colorado and never forgot how great my sandwich was there,” Boyers said. “So when I started researching franchises, Which Wich was pretty much at the top of the list because its good food and good vibes.
“I really haven’t had any problems opening the shop thus far because working in the food industry for so long, I’ve seen what can g wrong and how to avoid it.”
Which Wich started as a Dallas sandwich shop in December 2003 before offering franchise opportunities in 2005. The restaurant offers customized versions of deli favorites like Reubens, gyros, BLTs, meatball subs and Philly cheesesteaks.
When dining in, customers grab a bag pertaining to the sandwich type they want, write their name on the bag, hand it to the cashier and the associates will do the rest.
“So far, we’ve had great business.” Boyers said. “Our two peak times are the lunch crowd and the going-home crowd. A lot of the latter are ordering online so they just can come in, pick up their food and get home without worrying about making dinner.”
Boyers’ short-term goals are to establish success for the new shop, then eventually open a second location.
“That’s a condition of becoming a franchise owner,” she explained. “You have to agree to open an operate a minimum of two shops. But we’re working on getting this one off the ground.”
Which Wich Superior Sandwiches of Wake Forest, 2808 Rogers Road, is open from 10 a.m. to 9 p.m. Mondays through Saturdays and 11 a.m. to 9 p.m. on Sundays.